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Saturday, August 3, 2019
Smokey Bear Turns 75 - The Story of Smokey Bear

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The Story of Smokey Bear

Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for their joint effort to promote forest fire prevention.  This wildfire prevention campaign is the longest running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.

Artist Albert Staehle was asked to paint the first poster of Smokey Bear. It depicted a bear pouring a bucket of water on a campfire and saying “Care will prevent 9 out of 10 fires.” Smokey Bear soon became very popular as his image appeared on a variety of forest fire prevention materials. In 1947, his slogan became the familiar “Only YOU Can Prevent Forest Fires!”

Smokey Bear's living history began early in 1950, when a burned cub survived a fire in the Lincoln National Forest near Capitan, New Mexico. Because this bear survived a terrible forest fire and won the love and imagination of the American public, many people mistakenly believe the cub was the original Smokey Bear, but in reality he did not come along until the advertising symbol was almost six years old. After being nursed back to health, Smokey came to live at the National Zoo in Washington, D.C., as a living counterpart to the CFFP Program's fire prevention symbol.

Over the years, thousands of people from around the world came to see Smokey Bear at the National Zoo. A mate, Goldie, was introduced with the hope a young Smokey would continue the tradition of the famous living symbol. These efforts failed and an adopted son was sent to the zoo so the aged bear could retire on May 2, 1975. After many years of popularity, the original Smokey died in 1976. His remains were returned to Capitan and rest beneath a stone marker in Smokey Bear Historical State Park. For more than 15 years, the adopted Smokey carried on as the living symbol, but in 1990, when the second Smokey Bear died, the living symbol was laid to rest.

Smokey Bear's task is becoming increasingly difficult. In years past, it was a challenge for his message to reach traditional visitors to the forest. Now we are faced with getting his wildfire prevention message to an increasing number of people who live in and around these areas.

This month, Smokey Bear celebrates his 75th birthday.

Adapted from USDA Forest Service Publications